Location: Nigeria
PalmPay is looking for a Senior PR Specialist to support the development and execution of its strategic public relations, media relations, thought leadership, and reputation-building initiatives.
Job Description
PR & Storytelling
- Develop compelling PR narratives and story angles around products, partnerships, initiatives, customer impact, CSR, and corporate reputation.
- Identify newsworthy stories and translate complex business or technical information into engaging content.
- Support communications plans for key campaigns and business initiatives.
- Ensure PR narratives align with the company’s brand positioning and reputation objectives.
Media Relations & Thought Leadership
- Support thought leadership opportunities for senior executives and subject matter experts.
- Draft and edit opinion articles, speeches, talking points, LinkedIn content, panel notes, and executive briefing materials.
- Identify relevant media platforms, industry conversations, and speaking opportunities.
- Build and maintain strong relationships with journalists and media organisations.
Trend & Opportunity Identification
- Monitor industry developments, cultural trends, consumer conversations, competitor activity, and breaking news.
- Proactively identify PR opportunities that increase brand relevance and visibility.
- Recommend timely story angles and media interventions.
- Identify emerging reputational risks and communications opportunities.
Campaign Execution & Reporting
- Support PR campaigns, product announcements, corporate communications, and reputation-building initiatives.
- Collaborate with internal teams to maximise PR opportunities across the business.
- Track media coverage, reach, sentiment, share of voice, and campaign impact.
- Prepare weekly, monthly, and campaign-specific PR reports with actionable recommendations.
Reputation Management
- Monitor media, social platforms, and industry conversations for potential reputational risks.
- Support the development of holding statements, FAQs, media responses, and crisis communication materials.
- Support the management of misinformation, negative coverage, and sensitive media enquiries.
- Maintain accuracy, consistency, and discipline across external communications.
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Minimum 3 years of relevant experience in PR, Corporate Communications, Media, Journalism, or a related field.
- Demonstrated experience developing PR campaigns and securing media coverage.
- Strong understanding of the Nigerian media and communications landscape.
- Existing relationships with journalists and media organisations are highly desirable.
- Experience in fintech, technology, financial services, telecommunications, or another fast-paced consumer industry is an advantage.
- Experience supporting senior executives or thought leadership programmes is desirable.
Key Skills
- Excellent written and verbal communication.
- Strong storytelling and content development.
- Creative thinking and opportunity identification.
- Strong media relations and stakeholder management.
- Strategic thinking and attention to detail.
- Strong research, analytical, and reporting skills.
- Ability to manage multiple projects and deadlines.
- High level of professionalism, discretion, and sound judgement.
You Will Have a Higher Chance If:
You are:
- Curious
- Commercially aware
- Proactive
- Naturally tuned into media
- Into Culture, Business, and the Fintech Ecosystem
- Can understand what makes something newsworthy
- Can identify opportunities
- Can position the brand in a way that feels relevant, credible, and impactful
How to Apply:
Apply directly on the company’s website